Cupertino, California (CNN Business)Apple is making movies, TV shows and … a credit card.
CEO Tim Cook and a roster of big-name celebrities, including Steven Spielberg and Oprah Winfrey, announced the company’s much-anticipated entrance into the crowded video-streaming market at a press event Monday afternoon inside the underground Steve Jobs theatre at its Cupertino, California, headquarters.
The company is producing its own lineup of films and TV shows that will be available via an updated version of the company’s TV app on Apple devices. It is working with a number of existing streaming services, such as HBO, Starz and Showtime, to flesh out what’s available there, in addition to its own streaming subscription. The company also announced its own mostly-digital credit card and a subscription magazine option for its news app.