New York (CNN Business)The Apple Store is at a crossroads.
Its CEO is stepping down, and the iPhone, its most important product, is in a major slump. That’s bad news for Apple in the near-term — but a major opportunity for the Apple Store to take on an even bigger role for the company.
Apple ( built its stores to be the ultimate showroom for its latest products. Potential customers can go test out each Apple device. But that model faces a major challenge: iPhone sales fell 15% last quarter. People aren’t buying as many Apple devices, and they’re holding onto their old gadgets for longer than in the past. )